26. October 2020

troy in the Handelsblatt on new customer orientation in debt collection

The Handelsblatt interviewed our co-founder and MD Philip Rürup and asked what individual offers troy makes in the debt collection process. In March 2020, facing the emerging corona crisis, troy had already launched the #troy_together initiative, which considerably increases the scope for personal agreements between clients and customers. The article in the current Handelsblatt online edition now looks into the question of “Why it might make sense for debtors to allow debt collection companies to view their accounts”. Here is the article as a file in German language.

According to the Handelsblatt, the debt collection industry is working on new, customer-focused offers to get rid of the image of the unpleasant debt collector. Philip Rürup, Founder & MD of the debt collection start-up troy highlights the particular relevance of the current crisis: “We initially reacted to the Corona crisis with flexible deferrals and a reduction in our collection fees,” he reports. “This has brought us a lot of grateful feedback.” According to the Handelsblatt, with such and other offers, the debt collection industry is positioning itself as a partner for delayed payers in order to avoid costly measures in advance.

troy combines debt collection with customer experience and thereby not only achieves industry-leading recovery rates, but also maintains valuable customer relationships. Philip Rürup: “Acquiring new customers is 400 percent more expensive than retaining customers, which is why companies do not want to lose their customers through tough debt collection processes in the event of temporary payment difficulties”.

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